My cornerstone project at Pratt was serving as the product owner for the redesign and launch of the museum’s website, Pratt.edu, a primary vehicle for institutional storytelling and student, faculty, and staff life. The previous website was vastly outdated and over ten years old. This new, comprehensive redesign, built in collaboration with digital product studio Upstatement, necessitated an extensive project discovery phase involving over 130 institutional stakeholders. The project was completed in roughly one year at a cost of $1M+. I discussed this project several times with my colleagues at Pratt News, a digital publication that my team also redesigned and built during my tenure.
Upstatement’s visual and technical concept for the project features a prominent tagging system that engenders a spirit of dynamism by drawing a narrative throughline in the website’s user experience. Pratt also commissioned new photography and videography by Maggie Shannon for the project.
Additional projects my team executed during my tenure included an all-digital version of Prattfolio, the school’s alumni magazine; the Pratt Shows Portfolio Project, a digital expansion of Pratt Shows, a series of public exhibitions and presentations by Pratt Institute’s graduating classes; and a digital commencement celebration for the graduating Class of 2020.