Sarah Hromack photo
I’m Sarah Hromack, a digital strategist, consultant, and writer who works around arts and culture.  
ABOUT ME
I am an independent digital and cultural strategist who works with museums, cultural organizations, artists, and designers to shore up their digital, communications, and operational strategies. My advising practice is rooted in practical experience and a keen sense of both possibility and probability.

For the past twenty years, I’ve worked in and with a variety of institutions including:
I have lectured and critiqued at the Whitney Museum of American Art, New York University, Independent Curators International, Rhode Island School of Design, School of Visual Arts, Maryland Institute College of Art, Parsons School of Design, SUNY Buffalo, Museum Computer Network, Museums and the Web, We Are Museums and other conferences and organizations.

I currently write and publish Soft Labor, a newsletter about trends in visual culture. My writing on and around art, visual culture, and design has been published in Hyperallergic, Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.

I am based in New York City.
PROJECTS
For the past fifteen years or so, I’ve worked in and with a variety of institutions including Pratt Institute, Whitney Museum of America Art, and New York University.
Pratt Institute
This is some text inside of a div block.
Whitney Museum of American Art
This is some text inside of a div block.
Project Projects
This is some text inside of a div block.
Pratt Institute
I was the founding Director of Digital Communications (2019-2023)
Pratt Institute
I was the founding Director of Digital Communications (2019-2023)
Whitney Museum of American Art
I was the founding Director of Digital Media (2009-2015)
New York University's Steinhardt School, Department of Art and Art Professions
I taught graduate students in the Visual Arts Administration program about the intersections between technology and arts organizations (2013-2018)
Lecturer
Independent Curators International, Rhode Island School of Design, School of Visual Arts, Maryland Institute College of Art, Parsons School of Design, SUNY Buffalo, Museum Computer Network, Museums and the Web, We Are Museums
Soft Labor
A newsletter about visual culture that focuses on trends as they emerge over the arc of time.
SELECT WRITING
My writing on art and design has been published in Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.
An Idea for Interview
2018 Frieze
A memorial op-ed on Interview Magazine (1969-2018), "an enduring symbol of downtown cool, even as downtown became Disney"
Narcissism in the Digital Age
2017 Frieze
A review of Kristen Dombek's "The Selfishness of Others: An Essay on the Fear of Narcissism"
Another ‘C’ Word: On Content and the (Techno) Curatorial2015 Red Hook Journal, Bard College
An essay on digital, linguistic, and curatorial intersectionality that begins with Raymond Williams's "Keywords" and ends at the NSA's XKEYSCORE
Soft Labor
A newsletter about visual culture that focuses on trends as they emerge over the arc of time.
SOME LABEL HERE
I have been fortunate enough to collaborate with many design studios and my favorites include Linked By Air, Project Projects (now Wkshps), and Upstatement. My writing on art and design has been published in Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.

I’m a Miyake and Moscot–wearing art mom, and proud of it. 
READ

Subscribe to Soft Labor

An occasional newsletter about trends in visual culture


COLLABORATE

Let’s work together. 

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
NEWSLETTER